Hi! I’m Daniel!

I’m a New York–based Creative Director specializing in brand storytelling, marketing, and visual identity. Currently leading creative at NAADAM, I shape how the brand comes to life across campaigns, photography, content, design, and experience.

My career has spanned fashion and lifestyle brands including Alice + Olivia, Retrofête, and Michael Kors, building a perspective that balances brand identity with culture, commerce, and storytelling. With a BFA in Photography from the Fashion Institute of Technology, my approach is grounded in a strong visual point of view and an understanding of how creative can build both brand and business.

At the center of my work is storytelling—finding the idea, defining the visual language, and carrying it through every touchpoint to create a brand world that feels considered, relevant, and distinct.

Say hi!: daniel@danielmarcella.com

IG: @_danielmarcella